In an age where Social Media is King, personal interaction and family values have become the next casualty in a long line of species which have and are becoming extinct. Celebrities have become our God. As long as the distance between them and us is kept, so is their perfection and inability to do wrong in our eyes. We live in a world full of awe, mystery and wonder. We find ourselves right at the centre of it, and yet we are utterly lost, confused as to what is our purpose, the meaning of our endless toil and weariness throughout our brief lifetime in a vast expanse of infinite, glorious space and time. We spend our life desperately looking for answers in all the wrong things; we pursue happiness through all the wrong avenues. Yes, some do make the journey slightly more bearable for a time: alcohol, drugs, money, sex, you name it, but after the hysteria and adrenaline ebb away, after each binge, comes an even bigger fall, a deeper pit we struggle to get out of, as we come once again face to face with the bottom-line realisation that we are flawed and in desperate need of rescuing.
And so having tried all the usual avenues for a quick fix and despite the fact that history has taught us time and time again that all these paths lead nowhere, like dogs we go back to our vomit; we become suckers for punishment, and then we pridefully pat ourselves on the back and remind ourselves and each other that it is our intelligence that sets us apart from the animal kingdom. Something is different today, though. We have gone from an age of Theism, Agnosticism, Atheism, etc. to the worst and most SELF-DESTRUCTIVE alternative: Discarding the logic possibility that a God could have made us into His own image and believing instead the nonsensical illusion that it is us who can make Gods in our own image and be sustained, rescued and healed by them.
And so it began, an Era where we no longer entertain the possibility of a Superior Being, a spiritual reality which has brought about the heavens, the earth and everything that is in it. Instead, we use our superior intellect to come up with the alternative of making Gods of other people, venerating them and putting them on a pedestal. So long as these celebrities remain distant and out of reach, we can sustain the illusion that it is they who define the optimum state of being that any human can aspire to: to be successful, internationally recognised, to look aesthetically pleasing, to have charisma, sex appeal, do good deeds, champion a cause or dip in an out of altruistic pursuit often enough to sustain the lie that their life is more selfless, worthy of recognition or called to a higher purpose than that of the rest of us mere mortals.
Social Media lends itself perfectly as the optimum medium, the ideal environment which can turn celebrities into our own personal Gods with the mere click of a button. But let’s remind ourselves at this point that those of us who look up to and even adore celebrities are not the only culpable party in this sad and cancerous fallacy. Celebrities for the most part willingly feed and thrive in this lifeline that evolution and technological progress has handed to them. Yes, there are many whose reputation precedes them for their dignity, honesty, hard work, dedication and commitment to their craft, but these values are not present to any lesser degree in a mum who dedicates her life to sacrificially giving of herself to her children, or a husband who sacrificially commits to making his marriage a success. I could give you a thousand examples of “everyday” people, faceless individuals whose lives are full of honour, dedication, hard-work and sacrifice, but the difference being that what they do is done in secret, without expecting anything back, or assuming a self-righteous sense of entitlement to special treatment by the rest of us. These faceless individuals are the true unsung heroes of our time, the real human beings who live with purpose, whose unassuming presence and unapparent progress causes invisible ripples of transformation and goodness which ultimately make our world a better place.
What is the number one criteria which defines a God? Perfection. Our human intellect and life itself give us enough proof that no human being is perfect, but add to the mix the convenient ingredient of creating a virtual reality, a cloud where the only acceptable currency is “make believe and having more than a hundred thousand followers”, and presto you can produce a God out of any celebrity in a matter of seconds. Furthermore, celebrities can keep that God image alive infinitely by intervening in the proceedings every once in a while and feeding their devoted worshippers the next delicious morsel by way of a twitter, Facebook, Instagram, etc. entry, which will keep them loyal and prevent them from becoming defiant until the next time. How easy it is to help others put us on a pedestal when we create a safe distance where no one has access to who we really are behind closed doors, to who we really are when no one is looking or reading. How easy it is to appear humble, focused, committed and dedicated to a higher cause than our own success and development, when we don’t have to surrender anything, make any personal sacrifices, or give any of our choices and everyday luxuries up in order for that to happen. Simply retweet a link to a charitable cause or endorse someone else’s altruistic work and let the thousands of followers/worshippers reach into their pocket and do the rest for you , raise that much needed profile, reputation and awareness across the earth in a matter of seconds; raise the millions needed to bring action to desperate places and people with the click of a button and get all the credit and further veneration from your loyal subjects.
The longer a celebrity can sustain their mysterious aura, that manufactured image which followers are desperate to trust and believe as real, the more their Godly status will be enhanced and accepted, and how can one do this? By cleverly marketing themselves and surrounding themselves with smart PR companies who know what sells and how to sell it. Study your target market carefully, what your fans crave for and then just feed them exactly that, never letting them see WHO truly lies at the core of that illusion they have created and which you have done nothing to dissipate: a flawed human being in search of answers to deep existential questions just as much as you and I, an imperfect being on an unending quest for love and acceptance as much as the next ordinary person.
This Celebrity Culture however, sustained by the elusiveness and lack of accountability propitiated by social media, is doomed to self-destruct from the onset, for even those celebrities turned into Gods can’t live up to other people’s unattainable expectations, and inevitably they trip and fall along the way, just like the rest of us do. Some can hide it better than others, but nothing truly goes unseen or unheard any more in this electronic world we live in; in this Big Brother existence we lead. Many celebrities create an image of humility, integrity, consistency, goodness and selflessness, of living for others and not themselves but soon enough thousands of shreds of evidence to the contrary circulate globally. They paint themselves in a particular light but a picture here or a quote there betrays their secret and their chimera no longer stands.
And so it finally dawns on us that being a celebrity is not all it is cracked up to be; that so many celebrities have earned the right to look at the rest of us from up high on their lofty pedestals on no other grounds than because we were weak and ignorant enough to put them there.